Bud’s AI-powered B2B data intelligence platform analyses transaction data to uncover customer behaviours, preferences and trends with a number of applications for banks and fintechs. Bud can work with first-party customer data or open banking-provisioned transactional data.
Money management and personalisation
- Leverage customer transaction data to deliver personal financial management (PFM) features that improve conversions and retention.
Customer segmentation and targeting
- Identify high-impact segments and establish the next-best-action using an advanced GenAI assistant to accelerate growth across the business.
Lending and affordability
- Understand applicants’ financial position and creditworthiness in greater detail for fast, accurate lending decisions and tailored product offers.
